Insights - 90 Seconds

What marketers need to know about TikTok videos

Yasuyuki Handa — Mon, 10 Oct 2022 05:53:15 +0000

If you want to connect with a younger generation (particularly between the ages of 16 and 24), TikTok is one of the most dynamic, valuable channels in your marketing mix. Here are some tips on how to create fun, fresh video content that uses the TikTok algorithm to your advantage.

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7 tips for advertising content on LinkedIn

Yasuyuki Handa — Tue, 04 Oct 2022 03:28:23 +0000

Thinking about diving into the world of video advertising on LinkedIn? It’s an effective tool for any marketer, but only when it’s done right. Here are 7 tips from our experts on getting the details right.

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Choosing the right distribution channel for your video

Yasuyuki Handa — Wed, 14 Sep 2022 03:25:53 +0000

Video is one of the most powerful tools in a marketer’s toolkit, but how do you choose what video content to post where? With so many social media channels at our fingertips, each capturing a slightly different audience and rewarding different styles of content, a cross-platform strategy isn’t enough these days. Having a clear idea of where to post each piece of content, and the reasons you’re doing it, is integral to an effective overall strategy that gets the most out of your video and connects with your audience in the right place and in the right way.

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How long should your video be

Yasuyuki Handa — Wed, 07 Sep 2022 00:58:38 +0000

When it comes to figuring out how long a piece of video content should be, bigger is not always best. The old writer’s rule of thumb – ‘a story should be as long as it needs to be’ – gets a little confused when you’re dealing with modern social media channels that nurture audience expectations around duration, reward and amplify videos of particular lengths, and even outright limit or punish those videos that are too short or long.

The last thing you want to do is spend time and budget on high-quality video content that is ineffective or unusable for the purpose you made it. Having a clear plan for the duration of your video, based on your objectives and the data, is key to getting the most out of your investment.

Here’s a wrap-up of the key priorities you should consider when you’re deciding how long your next video should be, including Audience, Purpose and Channel.

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Remote production insights

Yasuyuki Handa — Mon, 11 Apr 2022 03:20:05 +0000

The pandemic has changed the way we all work, and remote productions are incredibly popular right now. Remote production allows you to manage your video production in real-time with creative team participants from different locations. In fact, as a cloud-based video production platform, we have helped brands plan, prepare and manage their video projects remotely even since before the pandemic.

Some of the popular video content types for brands in the past year include customer stories, live stream events, and virtual event content. Thus, we have highlighted some interesting insights about remote production that may be helpful to your video marketing strategy.

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Global video category insights

Yasuyuki Handa — Mon, 11 Apr 2022 03:18:43 +0000

The best vision is insight as Malcolm Forbes said, which is why we’ve compiled the latest trending insights across the depth and breadth of the video marketing industry. Drawing on 90 Seconds own data and analysis, compiled with environmental macro trends, in this edition we bring you the latest intel into the surge in video content production, the types of content people are calling for and how this compares by geography.

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Social media video insights

Yasuyuki Handa — Thu, 11 Mar 2021 23:44:03 +0000

Information and data powers knowledge. This is why we have compiled trending Insights on all video-related topics, from video marketing to social media video statistics. Some insights are from the 90 Seconds platform, so you would have an authentic analysis of today’s global video content industry as well.

In this edition, we bring you the top trending social media video insights of different social platforms. If you ever wondered about the power of using video in your social content strategies, here are some insights for you.

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